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580387-take-control-of-your-google-privacy

There is e'er-increasing concern about the volume of data that internet companies have about users, and Google is right at the top of that list. Its business model is largely based on knowing what links you lot're likely to open, and that means collecting lots of data. Yous can see that data in your Google account, merely information technology's not very accessible. Google is working to modify that, and it'south starting with probably the biggest repository of your personal habits: Google Search.

Currently, you tin see your search activeness past logging into your Google account control dashboard. This is a "ane-stop store" of all things related to your Google persona. You tin can check your sign-in security, change payment methods, and dig into the data contained within all your Google services. Google's intention with the new account experience is to surface the data from those apps in the apps themselves.

Soon, your Google Search UI will include a link in the carte right next to settings for "Your information in search." Tap that, and you lot'll instantly become into the menu that used to be buried several menus deep in the My Account landing folio.

The data includes more than just search terms — search keeps a log of everything yous did while interacting with Google. The app (and Google's website) may record the search term, your location, the time, and the results you clicked. This all fees into Google'south model about who you are and what yous similar. Office of this goes toward personalizing your results and then you lot don't take to scroll as far to get the right link. The other side is ads, which is where Google makes its money. Here'due south a weirdly cheerful video to explain that.

You can opt out of personalized ads in Google, merely you can too simply prune out data from your business relationship activity that you lot feel paints an inaccurate (or also intimate) portrait of y'all. Activity Controls in your account can modify what information Google records going forrard. The new data link in Search will also include a quick link to your advert settings, which Google considers peculiarly relevant in this instance.

The business relationship data link is launching now on the web and mobile web versions of Google. The Android and iOS apps volition get the link in a few weeks. Next year, Google plans to add a similar link to Google Maps. Other Google products volition follow after that.

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